SPONSOR| Make Up Trend SS14: Statement Eyes by The Body Shop UK

Ji Cheng

Natasha Zinko

Little Shilpa


Basharatyan V

London Fashion Week has kept Fashion Scout on our toes so far this week with trends emerging left and right. From radiant complexions to bold lips, we’re keeping an eye on the next big looks in the beauty industry. One of our favourite trends to come about so far has been statement making eyes. It is said that the eyes are the window to the soul, and there's no better way to get all the attention on yours than a statement eye makeup look. Smoky eyes are taken to the next level - dramatic eyeliner flicks, intricate gemstone designs, and exaggerated eyebrows make this look larger than life.

Ji Cheng’s collection derived heavily from far eastern influences which reflected in the make-up. Dramatic blocked Geisha inspired eyebrows were the focal point of this look- they were the first thing we noticed and all we could think about long after we left. Bold, brave and strong- just like Cheng’s collection.

At Natasha Zinko, up to three stylists work on one model creating a classic look of dark eyes and a strong brow, working quickly in the busy backstage room. Soft smoked eyelids contrasted well with bright red lips where the models give off a fierce femme fatale look.

The Body Shop team were absorbed in the act of placing gold glossy eyebrows on the models faces at Little Shilpa. Emphasis was definitely placed on the eyes; black eye shadows created an intense look whilst lips were masked with foundation- ensuring all the attention was kept on the show-stopping eyes.

Speaking of show-stopping eyes, The Body Shop opted for strong geometrical lines and heavy contouring at Liz Black. Eyebrows were blocked and eyelids shadowed with bold Cobalt Blue and The Body Shop Colour Crush shadow in ‘Blue Over You’, to complement the colours used in the collection.

Meanwhile, sparkling gemstones in deep blue, silver and jet black were carefully applied around the eye of a model backstage at Rohmir for a dramatic but beautiful effect.
Make-up artists at Fam Irvoll drew attention to the models’ eyes by painting eyeliner in three short lines on the side of each eye for a graphic and edgy look.

Strong eyebrows were definitely the buzzwords at Basharatyan V. Brows were dark and thick- the mantra seemed to be the heavier, the better. To achieve the look, brow gel was used first then filled in with carbon brown eye definer and brow kits.
Whether the eyeshadow is smoky, brows are bold or the liner is graphic, it’s clear that eyes will be the focal point for SS14. Paired with an updo and plenty of attitude, putting the spotlight on the eyes is certainly a way to get noticed.

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By Georgia Hathaway, Contributor. Follow me on Twitter: @GeorgiaHathaway