DESIGNER SPOTLIGHT SS15| One to Watch Youjia Jin

Youjia Jin creates the perfect juxtaposition between the masculine shape and the feminine form. Cleverly opting unisex pattern cutting within her womenswear collection, the balance she creates with her male tailoring skills and standout aesthetic all come together to make her one of our Ones to Watch.

Originally from China, Jin graduated from the MA womenswear course at the London College of Fashion last year and had previously studied at the Beijing Institute of Fashion and Technology. Now based in London and both a fashion designer and a buyer, she started her career by showcasing as part of her finalist at the LCF MA catwalk show at London Fashion Week last year.

Speaking of her AW14 collection, she took her inspiration from anatomy and surreal body art with a serene aesthetic. She admires the quality of human anatomy by analysing the body structure and combines the interplay conceived from traditional menswear tailoring to spark up her collections. Despite her minimal colour palette, Youjia Jin works her skill through symmetric design and pleating. Her designs are simplistic yet beautiful with clean-cut and moody colour palettes.

Youjia Jin has also achieved numerous high profile design accolades. She was awarded for the Top 10 menswear designer in China, presented her BA graduation collection at Beijing Fashion Week in 2009 and London Fashion Week last year. A designer who has well and truly caught the eye of the fashion world, we look forward to seeing her SS15 collection during our Ones to Watch show on Friday 12th September.

By Bowen Lee, Contributor, (@bowenleely).
Images, courtesy of Youjia Jin.