Fashion Scout: Day One

Here at Fashion Scout, the building is buzzing with anticipation. Rooms that were once sitting peaceful and empty are filling with the creative vision of the brightest talents in the fashion field. Hosting the latest designs of SS16, Fashion Scout is situated in the heart of the London (at the Freemasons’ Hall, Covent Garden) and we’re ready to see what this week has to offer. Friday’s fashion will showcase the best of the newcomers, including Roberts | Wood, Fashion Scout’s Merit Award winner. This afternoon, the Ones to Watch show will present four emerging designers who are pioneers of fresh and contemporary fashion. We are so proud to have our friends at Specsavers sponsor this show. Take a look at our Instagram account and the hashtag #LoveGlasses to the spectacled-FROW. This is definitely not one to miss.

Other names to look out for today include Jamie Wei Huang, Angel Chen, Gyo Yuni Kimchee, Lulu Liu, Ashley Isham and Pam Hogg. If you’re not lucky enough to be here in person, make sure you’re following @fashionscoutlondon on Instagram and @fashionscout on Twitter to keep up with the latest trends and celebrity guests. If you are visiting Fashion Scout this week, we’ll be posting show time updates and to access the best of backstage throughout the week. Great to have Body Shop and Toni & Guy sponsoring this season's event- our social media will be keeping you up to date with them too!

The doors are officially open. The models, designers and fashion elite are waiting on standby. Fashion Scout SS16 is ready to showcase the ultimate trends and garments this London Fashion Week. Let the excitement begin.

Fashion Scout at London Fashion Week runs from 18th-22nd September 2015 in the Freemasons' Hall, WC2B 5AZ.


Body Shop on Instagram and Twitter: @TheBodyShopUK

Words: Alexandra Craft (@AlexandraSaidSo)

Editor: Fiona Nicholls (@fifinicholls)