#FROW at Fashion Scout SS16

While we mainly attend catwalk shows to keep up with the latest colours, prints and cuts, sometimes it's fun to take a look at who sits on the infamous FROW. These VIPs and industry big wigs are often stylish from head to toe and always fun to glance at in between the models' walks. Here at Fashion Scout, we are excited for the fashion both on and off the catwalk.

Sitting FROW at the Judy Wu show was the young 'Maleficent' actress, Isobelle Molloy.

Girlband, Stooshe, also sat FROW for the Judy Wu 'Feminine Strength' show. The girls all wore Judy's monochrome designs.

Lewis-Duncan Weedon at the Maral Yazarloo Show

Celebrity Ambassador for the Princes Trust, stylist and writer, Lewis-Duncan Weedon, spent a lot of London Fashion Week on the front row. He looked every bit the fashionista in this McQueen print scarf. 

Tallia Storm

Bold, beautiful and big hair featured FROW during The House of Middle East & Asia with Maral Yazarloo catwalk. Less is definitely not more.

LZ7 band member, Lindz West attended Rohmir, Judy Wu and Maral Yazarloo.

Pam Hogg's hotly anticipated collection, Lawless, packed out the Freemasons' Hall Vestibule. The fashion-forward took their coveted seats on the FROW, as the rest of the world squeezed into every bit of available space behind them.

Sunglasses indoors is only acceptable during London Fashion Week, here's David Motta styling brooch headwear.

Made in Chelsea star and Kimberly London swimwear designer, Kimberly Garner, was spotted at various shows throughout the weekend, including Pam Hogg and Judy Wu. We've had quite a few Made in Chelsea stars leave their borough for this week's event.

Musician Jay Mehler and Lee Starky (Ringo Starr's daughter) were siting FROW at the Pam Hogg show.

Fashion Scout is proud to play host to some of the most influential, eccentric and chic people in the industry at our events. Along with the designer's PR, we provide our established designers with the guests they expect and our fledgling designers with an audience who can enable their exposure.

Fashion Scout for London Fashion Week runs from 18th-22nd 2015 at the Freemasons' Hall, WC2B 5AZ

Remember to follow our Instagram, and Twitter to keep up with the shows as they happen, and use the hashtag #FashionScout

Words: Alexandra Craft

Images: Maja Jankowska

Editor: Fiona Nicholls


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