Inspired by raw ‘90s London street style, Annderstand’s AW17 collection added energy and edge to the runway at Freemasons’ Hall for The Fashion Scout. Under the theme of ‘Romance Revolution’, designer Ge Yu combined elements of masculine tailoring with feminine clean-cut silhouettes. Embroidery, an intense colour palette and distressed detailing on the garments really illustrated the 1990s vibe that the designer was showcasing on the runway.

Educated at Parsons The New School For Design, Annderstand’s founder Ge Yu has made a name for herself in the fashion industry with her practical but unique styles. The high-end fashion brand embodies a sense of fusion, innovation and craftsmanship and so opened its doors to collaborations with upcoming musicians, artists and designers.

Annderstand’s AW17 collection lived from contrasting fabrics and colours. Heavy dark military jackets were infused with printed pyjama style gowns and styled with wave mohair scarfs. Hints of unique leopard prints added interesting nuances to the collection and worked as a counterpart to the rather industrial atmosphere the designs radiated. Light pink woollen overcoats and red velvet detailing successfully broke down a dark colour palette of mostly navy and black that the collection consisted of.

Following her great success from last season’s London Fashion Week, designer Ge Yu showcased once more her unique approach to combining and contrasting masculine and feminine design elements and so left audiences on the edge of their seats at The Fashion Scout.

Words by Gianluca Schappei

Photography by Tiffany Lin



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