FASHION SCOUT SOUTH EAST EUROPE: THE BEST OF BELGRADE FASHION WEEK
As an integral part of Fashion Scout's ethos is to provide a platform for international designers, and increase global visibility for creative designers regardless of their country of origin, we recently travelled to Belgrade Fashion Week, as part of Fashion Scout South East Europe.
With designers showcasing from Bosnia, Croatia, Macedonia, Montenegro, Serbia and Slovenia, the pieces on show represented a wide demographic from Eastern Europe. The varied inspirations were clear as the culture and history of the designers was seen in their aesthetic, from the initial inspiration through to the execution. Judges, Martyn Roberts, Managing Director of Fashion Scout, Biljana Roberts, Projects Manager at Fashion Scout and Tori West, Editor-in-Chief of Bricks Magazine travelled from London to Belgrade to award one designer the opportunity to showcase at Fashion Scout SS19 during London Fashion Week.
Price on Request were named the winner, after much deliberation between the judges. Due to the high level of talent, innovation and creativity on display, the judges chose to award three designers a highly commended recognition, a new recognition for this season.
A recipient of the 2017 ELLE Style Award for Best New Designer & Brand, Croatian brand Price on Request, were the final choice, and will be showcasing in London this September. Having repurposed the designs of their parents factory, Price on Request updated the 30 year old archive pieces to be relevant on today's scene- addressing androgyny, sustainability and reinvention in their work.
The three highly commended designers at Belgrade Fashion Week were Natasa Hrupic from Slovenia, Marko Feher from Bosnia & Herzegovina and Sonja Jocic from Serbia.
Marko Feher took the concept of 'identity' as his initial inspiration, finding a visit to the monument Tjentiste in Bosnia & Herzegovina as a poignant moment in his childhood and the shaping of his creativity. Finding both the structure and power of the large piece as a translatable into design, Feher delved into the political history of the monument. Combining the meaningful history and the physicality of the structure coincided in a collection created in eco-leather.
Natasa Hrupic from Slovenia focused on diversity and it's inability to be defined by it's nature. Looking at the communication that takes place between the garment and the audience, in Hrupic 2011 the British Council awarded her with Young Creative Entrepreneur Award from the field of Fashion as the first Slovene representative.
Sonja Jocic from Serbia has a no waste production methodology and seeks to explore the duality of the body and mind, aiming to eliminate the negative impact of the pieces affect upon the environment.
Here at Fashion Scout we offer our congratulations to Price on Request and look forward to welcoming the pioneering brand to Fashion Scout this September!
Words by Annabel Waterhouse-Biggins