What's On at SS20: I.DEA PR x Fashion Scout Showroom

As the leading international showcase for fashion pioneers, Fashion Scout has always been supportive of I.DEA PR’s talented designers and their creativity and this season, a partnership has been created to bring exciting designers to the Fashion Scout Family.

This season, check out the following brands who will be coming to Fashion Scout for the I.DEA PR Showroom, which will be open every day of Fashion Scout SS20 11:30 until 20:00. See you there!


Ana Ljubinkovic

Ana Ljubinković  (pronunciation Lyoubinkovich) is a Serbian womenswear designer and artist based in Belgrade, Serbia.  She graduated from the Faculty of Fine Arts, University of Belgrade, with a degree in Painting. Upon graduation, Ana Ljubinković decided to bring to life the fashion sketches she had made during the course of studies. Her first collection was presented at Belgrade Fashion Week.

 The designer`s thoughtful and well–conceived play with fashion “rules” is strongly evocative of its roots in visual arts. She has always been experimental with fabrics, colours and forms and a maximalist when it comes to shapes and details.

The designer`s collections embody all the positives of kitsch: its colour, its humor, its play. Her creations were worn by the world's biggest stars such as Miley Cyrus and Lady Gaga, as well as Paloma Faith, Little Mix and Clean Bandit's band, Grace Chato, and many others. 



 Petja Zorec

Petja Zorec is a Slovenian clothing brand for universal individuals, that fuses contradictions, resulting in surprising ready-to-wear. Since it's foundation in 2012, the brand's collections meet the demands of everyday life while bending gender specifics and pre-conceived ideas.

By combining traditional textile techniques with hi-tech  materials, the garments effortlessly shift back and forth between work and play, slow and superfast, cozy and cerebral. The designer's liberating, sportswear-inspired and innovative designs can and should be worn by everyone and anyone.   

In 2011 Petja Zorec was invited to  take part in a group of young designer called Young@Squat which is considered as the new wave of Slovenian designers. Now she is a member of  Squat design group, founded by renowned designers Nataša Peršuh and Zoran Garevski. Petja Zorec has received numerous national and international awards; OpenMyMed Prize 2017 & 2019 (Marseille), Belgrade Fashion Week Award (Fashion Scout London), Elle Style Award (SOTO), Design (Dis)ability, WOW award for Best collection (Ljubljana Fashion Week) and others.

w: www.petjazorec.com



LalicA is a Serbian fashion designer who relies on structural tailoring and abstract configurations. Under the label "LalicA", the designer has produced her clothing line since 2002. Lalić represents a continuing trend in European fashion of re-imaging and re-inventing the way consumers and industry professionals consider form, structure, fabrication, and wearability. Using natural fibers like wool and silk, the clothing was characterized by abstract designs and tailored shapes.[ 

Her collections always come from strong inspiration – for example “Bruno’s lecturing of the lesser” and is inspired by Ksenija Atanasijevic, the first woman with a PHD in Serbia. The micro collection “I've Been Too Fucking Busy - or Vice Versa” was created as a visual note of the subjectivation of time. The contemporary imperative: life must be interesting – it’s the roof under which work hours and free time are spoilt with choices. The Interim" is thus a space relieved of the terror of self-realization, efficiency and non-conformism.

Ig: @lalicabg

abo shoes.jpg


ABO is a Serbian brand based in Belgrade that was founded in 2013 by sisters Iva and Ana Ljubinkovic who wanted to put the fun back into footwear. Playing with the conventional and traditional styles by adding an array of colours, textures, prints and details, these ABO shoes are designed to fulfill the demand

s of a contemporary woman and her lifestyle. As our motto is “quality over quantity” and we love authenticity and diversity, each pair is handmade in limited series in timeless and versatile designs. Approaching each pair of these handmade leather shoes as a work of art, combining creativity with exceptional comfort, resulted in a unique touch that built ABO’s reputation as Belgrade’s most popular footwear label. 


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