ONES TO WATCH ANNOUNCED FOR SS19
Selected from a long list of emerging designers, the Ones To Watch winners receive the opportunity to showcase during London Fashion Week. Fashion Scout’s Ones To Watch provides a unique platform for the brightest new designers, with many going on to become established labels in the international fashion industry. For the first time in the history of the award, the SS19 season sees three winners presented in a group showcase in the Vestibule Catwalk Hall.
The judging panel consisting of industry experts including Martyn Roberts - Fashion Scout’s Founder and Director, Hattie Crisell - Freelance Fashion Editor (Previously The Times), Ida Petersson – Womenswear Buying Director at Browns and Fashion Stylist and show producer Joe Toronka, gathered to make the decision at highly attended Selection Panel in April 2018.
Created in 2014, this collaborative show is now in its 11th season and continues to be one of the most anticipated shows during LFW. Ones to Watch is instrumental in raising the profile of emerging design on a global scale. Previous winners include; Eudon Choi, Georgia Harding, Phoebe English, Typical Freaks, Joanna Berling, Helen Lawrence, EDDA and Typical Freaks, Starsica, alongside AW18 winners; Maddie Williams, Susan Fang, Kristel Kuslapuu and i-am-chen who has gone on to win the SS19 Merit Award.
The Ones To Watch show plays a major role in the promotion of design innovation. These showcases are designed to develop business internationally and has been created to generate maximum media and buyer attendance.
Nous Etudions is an Argentine brand created by designer Romina Cardillo in 2014. It’s philosophy is linked to sustainability, veganism and non-gender traditions. The reformulation of traditional tailoring, the handlinging of monochrome whilst defining the colour palette, the oversized predominant silhouettes and the experimentation of handmade textiles is what defines the Nous Etudions as a minimalist brand.
Founder and Designer Romina Cardillo was born in Buenos Aires and studied Fashion Design at Universidad Argentina de la Empresa (UADE). Before launching Nous Edutions, Romina founded the menswear label ‘Gruop 134’ which was the first vegan brand in Argentina, working with GreenPeace the on their first Peace Campaign in Argentina on the production of leather tannery.
Since launching Nous Etudions in 2014, Romina is constantly searching for new innovations and development techniques and has been recognised by Vogue Italia Senior Fashion Editor Sara Maino and by international stockist YOOX as ‘The Next Green Talent’.
The bold color palettes and intriguing talioring has been featured within major international publications including; Id, Vogue Italia, Harper’s Bazaar, ELLE Brazil and is currently stocked worldwide in stores including YOOX, Net-a-Porter, Haimmney and H.Lorenzo.
Aucarre is a brand which emphasises feminine power by elevating and giving voice to all women. As new designers they are very much intrigued by making our own stories and creating contemporary characters using pioneering fabrication, contemporary aesthetic and luxury style elements.
Founded by the twin designers with Greek origins; Eirini and Dimitra who both after graduating with a BSc in Bimolecular and Genetic Science, moved to London to study Fashion and Arts at Central Saint Martins in BA Fashion Design with Print and Knitwear. During their journey to launching their own label, the sisters assisted designers at international labels including Mary Katrantzou, Gucci and Chanel.
“Ones To Watch is an opportunity for us to communicate with the world. After taking the risk to pursue our dream and leave our scientific background behind, it is really encouraging and fulfilling that this supportive team believed in us and our vision among so many talented designers. We are super excited to see our creations come to life as this show will be our stepping stone for making our own mark.”
Their strong interest in hand drawn digital print and knit, are a strong characteristic of the brand. Bold silhouettes, romanticism, as well as atmospheric designs are what describe their creations. The designers’ work aims to celebrate luxury, combined with elements of contemporary style, techno-style fabrics, 3D knits, combination with detailed hand-drawn digital prints. AuCarre’s pieces serve the need of personalisation though storytelling, which hinge on several artists and art movements and craft details.
Their creations have been featured in many publications including Cabana, Vogue It, Evening Standard, Tatler & Lucy. Further outfits have been selected for the “Madam Butterfly” installation at Royal Albert Hall and in 2015 they received the First Award of “Design Development and Special Textures" and prize reward from Universal Pictures designing for a film premiere.
Based in Zagreb, Croatia, PRICE ON REQUEST is an award-winning multi gender brand. Independent and aware of today’s wants and needs, they create clothes that speak to courageous and bold individuals with a strong sense of self. Established in 2016 by designer Gala Marija Vrbanic who has an MA in visual communications at Zagreb’s School of Design and followed by time at Central Saint Martins.
Gala has won multiple international competitions both in fields of fashion and graphic design, being the winners of the 2017 ELLE Style Award Croatia and the Fashion Scout South East Europe 2018 Award. Price on Request is gaining acknowledgement for their work all across Europe. The brand cuts a clean oversized silhouette with multilayers and reflective elements.
“Each award is an official acknowledgment that what you are doing is good. To get this kind of prize, especially since we are a brand from South Eastern Europe, is an honour and great opportunity to introduce ourselves to the public and the media on whose radar we are not on.”
Price On Request
The term ‘Price on request’ is used for products to accentuate their exclusivity to a minority and a luxury price tag. Each product created by Price on Request has a set starting price, which increases by a set percentage every subsequent purchase of the same piece. If demand for some product is higher, the price will get higher. Customers are allowed to dictate the price according to demand and also participate in raising the brand’s value.
Fashion Scout will present its SS19 Ones to Watch Catwalk Show during London Fashion Week on Sunday 16th September at 12.30pm in The Vestibule Catwalk, Freemasons’ Hall, London.