Pam Hogg: Best in Show

Pam Hogg’s extravagant perspective on the world is still alive and making waves. This season she introduced us into the ironic world of beauty pageants for dogs.

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The models walked to the electro-punk beat of DAF’s music, showing off their medals and bows as a good pet should do.

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There was an explosion of colour, voluminous hats and hair, all saying “look at me!” “I am better than the rest”. In a way showing of your medals is the same as posting your best pictures on social media to gain attention.

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The structured fluffiness of the Poodle was a constant reference for prints, fabrics and hairstyles. The models were the fluid and diverse Hogg’s pack, proudly showing themselves off.

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Pam Hogg is globally known for her daring designs and art. Her clothes are constantly requested by artists and celebrities including Kate Moss, Lady Gaga, Rihanna, Taylor Swift, Kylie and Beyonce.

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Written by Calina Muresan

Photography by Deborah Smith and Nici Eberl

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