Fashion Scout partnered up with The Fashion Conversation for SS18 to create our Pioneer magazine, debuting to give the audiences of Fashion Scout an insight into our emerging talent and designers. Pioneer, deriving from Fashion Scout’s mission to discover new talent in the fashion industry was created to allow the audience to find out more behind the innovative artists that they only see a glimpse of on the catwalk. Behind the creative chaos that is Fashion Scout, are inspiring, original designers that each have their own stories which are told on the catwalk. Pioneer magazine is a platform that allow Fashion Scout to share more than just what is shown on the runway. 

‘Fashion is an on-going quest for innovation, led by trailblazers who deeply believe in their passion for creativity and design .. Fashion Scout works tirelessly to highlight and support new pioneers by eliminating boundaries and encouraging innovative design’

Martyn Roberts, Founder & Director of Fashion Scout

Pioneer emphasises on the importance of finding talent, and supporting upcoming and looming innovators. Each designer has a unique approach to their work, their influences and reasons for wanting to design and lead the future of fashion.  

EDDA, Fashion Scout’s Merit Award Winner for SS18 is one of the first designers to be mentioned in Pioneer; A Norwegian graduate from London College of Fashion and winner of Fashion Scouts AW16 Ones To Watch, EDDA has gone on to design garments featured in international fashion weeks and seen on Gigi Hadid during Milan Fashion Week September 2017. 

Fashion Scout’s Ones To Watch designers Ji Won Choi, Neo Design, Triinu Pungits and Starsica are also featured in Pioneer magazine, their individuality and unique influences are revealed, and the inspiration behind their exclusive collections. Their elusive talent creates a lucrative future for the designers, and for their developing collections. 

Debuting to Fashion Scout, Artist in residence Sue Dray took to the easel, capturing the live action on the catwalk through her ingenious illustrations. Her quick fire response to the designer’s collections form a personal impression as seen through her eyes. Sue Dray’s unique approach heightens the profession of the fashion illustrator into a fashion artist.

“The catwalk is my studio, it’s where I come alive, the tingle and anticipation before a show drives and fuels my work, creating an experiential experience unhindered by conscience thought”

Sue Dray, Head of Illustration at London College of Fashion

Fashion Scout’s partnerships with Toni & Guy and Kryolan and sponsors Freya and Specsavers are a huge part of the success of Fashion Scout and the increase in popularity come each season. Fashion Discovery is the epitome of Fashion Scout’s purpose, and collaboration with Asos and finding the next big fashion venture is an incredible opportunity for any emerging designer with determination to fulfil their dreams. 

Fashion Conversation covers the true importance of what Fashion Scout is all about, and why their continued support for emerging talent is so crucial for any aspiring designer or artist. Pioneer is just a summary of the passion Fashion Scout delivers for the future of the fashion industry’s success. 


Words by Amber Whitaker