Following an exuberant catwalk showing of Sabinna’s Autumn/Winter 2017 collection today, filled with experimental yet functional pieces, the designer now allows customers to buy straight after the show with pioneering augmented reality technology.

Offering runway to retail therapy, the programme allows you to interact with the garments in the visual world. The Pictofit HoloLens application transcends the realms of normality granting users the ability to mix and match Sabinna’s clothing with simple hand movements. Using cutting edge technology, a rig of 64 high resolution DSLR cameras, calibrated light sources and mesh fitting methods, users can try on clothes on images on a virtual body. Using a virtual reality headset, you can pinch and flick the clothes to switch them.

Sabinna’s interest in technology is directly derived from her partner David Reischer, who currently works in the sector. The technology surrounding the fashion industry today, online shopping, excludes the ability to try before you buy. She explained, “We were working with the website and we wanted to push it a bit further”, and so formed a successful collaboration with PictoFit where the fit and cut of the product can be unconstrained.

Keen to continue the prominence of the fashion industry well into the future, Fashion Scout is eager to provide a vital platform for collaboration with other sectors. In this ever changing business, it is important to stay at the forefront of new technology, allowing innovative new minds, like Sabinna’s, the opportunity to further connect with their audience.

Sabinna was also selling part of the collection at the presentation, including ready-to-wear blue ruffle textured trousers, Sabinna sweatshirts, cotton trousers (in navy, grey and red), as well as a silk organza heart printed piece with velvet accents. These pieces were those included in the virtual fitting room. 

If you missed the opportunity to attend, you can still buy garments from Sabinna's collection here. The experience was heightened by the addition of rum based cocktails, provided by Don Papa. The drinks, technology and shopping elements came together to give those that attended, a truly original experience. 


Words by Laura Cawdron 

Photography by Valeria Bard