Growing up within a creative environment has heavily influenced Sadie Williams’ career. She has said that her father, being a primary school teacher, often took her to museums and encouraged other cultural activities. Whilst her mother “would often work with textiles and soft furnishings”. She has spoken about her frequent visits to Shepherd’s Bush Market with her mother, to buy fabric. These seem to spark a sense of nostalgia.


Sadie completed an Art Foundation degree prior to university, on which she has shared having “an anti-fashion moment”. Whilst specialising in Print Design Sadie seriously considered following a Fine Art pathway but her nostalgic relationship with clothes drew her onto her current career path. Post Art Foundation degree Sadie enrolled at the University of Brighton as a Fashion Design BA student.


In the year between graduating from the University of Brighton and beginning her Fashion MA at Central Saint Martins, Sadie worked part-time in the Marc Jacobs flagship store and in J.W. Anderson. Alongside her positions at the two established brands various internships were completed as well as stylist assisting.

Sadie Williams’ collections are often very personal. They’re a mix between girly girl and tomboy. Her designs have clear teenage influences whilst having a sense of maturity and that signature use of metallic.  

With London as her home, Sadie has expressed her feeling that she couldn’t “imagine being able to do what (she does) anywhere else in the world”. Sadie Williams’ previous career moves show her grounded approach to the fashion industry and a deep understanding of the need for a supportive network. In the past Sadie has shared how “the pressure of making a collection can be quite daunting”. As a designer who has ran her company on her own, financial worry and stress can be expected.

As the queen of collaborations, Sadie has quite a few name drops under her sleeve. In the past she has completed a lot of work with Marc by Marc Jacobs. She would often adapt her designs and offer options and multiple colour ways. Sadie’s textile samples attracted interest and were used as a reference in the textile development of the Marc by Marc Jacobs AW14 collection.  

As an innovative designer with a strong passion for textiles, Sadie’s designs capture a sense of modernity alongside exquisite craftsmanship. Being listed in Forbes Magazine’s “30 Under 30” list for the Arts exemplified the iconic work of Sadie Williams’ and predicted the further successes she will have.


Words by Rosie Smith

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