Posts tagged Merit Award

The Merit Award is a new talent initiative by Fashion Scout that enables upcoming designers to receive support and development with their collections, designs and businesses on an international scale. Over the years, winners have debuted their collections at London Fashion Week, featuring everything from graphic knitwear to pieces made with ostrich feathers. Below are our top 5 avant-garde and innovative collections picked out from the pool of our talented Merit Award winners.

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In Conversation with Merit Award Winner EDDA

We sat down ahead of the September shows, to discuss what makes London creatively unique, why juxtaposing design elements helped form her brand's identity and who the EDDA 'woman' is and can be.  This season's Merit Award Winner is known for blurring the lines between fashion and art, using atypical methods to ensure original collections. 

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