As part of ASOS Fashion Discovery, you have the chance to see your favourite emerging brand sold on ASOS. This year, two of the ten shortlisted designers are part of the Fashion Scout Family- AW18 Merit Award Winner Fortie Label and AW17 One to Watch Krasimira Stoyneva! With company such as Bans Illustration, known for their inclusive attitude, and Tolu Cooker, the west-London based brand that embodies empowerment and gender fluidity, the shortlisted brands read as a list of the upcoming pioneers of the industry.  

By voting for your favourite, you may help them on the way to being sold on! Remember, voting closes at 10am on Tuesday 1st May, and you have one vote, so use it wisely. 

Scroll down below to vote for your favourite!


Krasimira Stoyneva

This is a brand for the rebellious, bold and stylish – all with ethical fashion at the forefront. Krasimira StoYneva designs for the risk takers, who aren’t afraid to express their feelings and emotions through personal style.



Brixton-based Bans illustration is all about inclusivity, self-love and cool, wearable pieces. Bans wants to spread the love to as many people as possible and use her platform to help others.



This west-London based brand creates timeless, unisex designs that play with print and texture to embody empowerment and togetherness. Tolu Coker creates a style designed for everyone through clashing prints and textures.



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Wesley Harriot

east-London based Wesley Harriot SharES stories through powerful style. At the core of Wesley Harriott lies a vision to tell stories of empowerment and to offer style that amplifies a woman’s presence.




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LYPH rejects convention, creating unisex pieces with a focus on design and functionality. The concept of sticking to one type of look is alien to LYPH – merging multiple trends and silhouettes together is what the brand’s all about.

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Counting Rihanna and Vogue Italia among its fans, Fortie Label is one to watch. Demolishing outdated stereotypes and unifying strong, powerful women are high on the agenda.

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Inspired by the designer’s own dress sense, CARBS celebrates unique, bright and playful pieces which stand out with confidence.

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Inspired by photographer Larry Clark’s work, Sullen Girl is all about turning female stereotypes into bold, unapologetic wearable statements. Sullen Girl aims to empower girls, giving them a sense of community through game-changing designs.

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Katie Gementera

Inspired by the designer’s own childhood and drawing on themes of nostalgia and playfulness, Katie Gementera designs for the statement makers.






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Desree Akorahson

Passionate about people and self-expression, Desree Akorahson’s bold and fun designs draw inspiration from the 60s. Desree uses bright primary colours and laser-cut details to bring her collection to life.




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