TONI & GUY AW18
For 28 seasons and counting, Toni & Guy has been the force behind London Fashion Week and Fashion Scout, bringing to life many of the designer’s collections through innovative styling and unique technical skills. Teams travel worldwide to be part of the Toni & Guy team that works at around 80 shows each year. Through sponsoring this major, well-renowned event in one of the world’s fashion capitals, it is symbolic of the first store that opened in Clapham, London in 1963 by founder Toni Mascolo and his brother Guy.
The backstage area is alive and buzzing, there are three Toni & Guy hair stylists working on one model's hair at a time before they are whisked away onto make-up and dressing before the start of the show. Spotlight mirrors illumine the Toni & Guy creations, that always work succinctly with the pieces being showcased and the concepts behind them. The pressure is high but the talent is undeniable, demonstrating just how amazingly talented each individual stylist is.
Fashion Scout presents skilled and inspiring designers from all around the globe, to be able to create so many varied hair styles to reflect the work of the designers could be deemed as challenging. However, for the Toni & Guy team, it comes naturally and the work they put doesn’t go a miss.
Words by Ellie Pinder
Photography by Alexandra Burnett, Rory James, Amaryllis Knight, and Deborah Smith