UAL’S ALTERNATIVE LFW: WHO ARE WE NOW
"The creative youth are those people who are going to create the society of the future."
Curated by Olga Korovina and Cat Williams, Who Are We Now’s alternative London Fashion Week event showcased the emerging designs from the students of Central Saint Martins with backstage and behind the scenes help from students all across the six UAL universities.
Exploring the effects of modern society on traditional culture and values, the designers drew from their own experiences and upbringings to launch a show full of energy and quirk. The garments evidently had a range of influences and references, fitting the extravagant expectations fitted to UAL and with what they are known best for - huge frills and complex pattern cutting.
The showstopper was the creation by Jerry Wu; the model’s face was painted like a Geisha, walking ever so slowly across the floor, her movement compromised by a huge red velvet structured garment covered in silk gathers and frills.
Situated in a dark basement with odd bits of furniture and paint cans, it combined fashion with live performance, music and drinks and managed to encapsulate the different talents of the students in an oddly harmonious way.
Work was exhibited across the walls with a mixture of paintings, photobooks, poetry, video projections and a live sound performance. Art Protest “is about asking the most relevant questions to creative youth, because we know that the creative youth are those people who are going to create the society of the future. Globalisation is the most relevant issue so we wanted people to come and share what they think about it and make their statement.”
Bringing and combined twist on fashion to life, the show captivated its viewers and really brought a clear sense of the students’ personalities to the atmosphere, showcasing a wide range of emerging talent to look out for in future industry.
Written by Taja Boodie and Jade Smith
Photography: Jade Smith and Taja Boodie