Lin Yu Bo and Tan Li Chen met in Istituto Marangoni Milan campus. Upon graduating in the year ’15, they started their label THISNORTHAT. The duo each comes from different countries, China and Malaysia, respectively. With different cultural backgrounds, they were able to have common interests yet their views differ. However, the contrast has developed a tasteful chemistry between the two and from then on the partnership took off. Together, they devote themselves in exploring fashion’s contradictions that brings cohesiveness in forming a new genre.