Creative DNA: Ethiopia


10 DESIGNERS / ONLINE DIGITAL CAMPAIGN SUPPORTING ETHIOPIAN FASHION ENTERPRISES

CREATIVE DNA: ETHIOPIA

The British Council and Fashion Scout are proud to present CREATIVE DNA: ETHIOPIA.

Creative DNA Ethiopia is part of the SSA Arts Creative Economy Programme, which supports the creation of new art and fosters partnerships between the creative sectors of the UK and East Africa. The Programme is committed to promoting innovation, creativity, equality, diversity, and inclusion.

Ten Ethiopian-based, early-stage fashion and accessory enterprises, have been selected to be part of the Creative DNA Ethiopia Programme. The program provides them to acquire a deeper insight into the UK fashion industry, establish valuable connections and introduce both themselves and their creative endeavours to a global audience.

Fashion Scout are delighted to be the UK partner for Creative DNA: Ethiopia. The quality of designers that have applied has been of the highest level. As one of the world’s leading fashion platforms, we have long admired the fashion talents in Ethiopia and look forward to working with them in building sustainable businesses. Our team of experts will offer them an international approach that has proven successful in other countries around the globe.

ABOUT THE PROJECT

The British Council Arts Programme in collaboration with Creative Hub Ethiopia, Fashion Scout and Marigat Gold, has announced its latest initiative, Creative DNA Ethiopia, which aims to support early-stage fashion and accessory designers in Ethiopia.

The Programme will provide business incubation support to the selected designers, offering them the opportunity to develop their business skills, strengthen their networks, and gain market opportunities in Ethiopia and the UK.

The fashion enterprises will participate in digital coaching sessions, co-create online campaigns, and receive market opportunities, all designed to promote alternative and innovative approaches to the global fashion system. The Programme is committed to demonstrating that the fashion sector in Ethiopia is a professional choice for young people and a valuable contributor to the creative economy.

“The Creative DNA Programme is essential to the African fashion ecosystem. Besides providing support to young fashion enterprises through its business incubator, it helps to unlock the potential of a continent rich in creativity and talent, and gives voice to a new generation of designers who can shape the narrative of African fashion for years to come." - Silvia Tonui, Director, Marigat Gold.

MEET THE TALENT BELOW

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MEET THE TALENT BELOW 〰️

This Programme Is Supported By The British Council