in conversation With Ohana Swimwear

Words by Vimbai Mbanje

How did Ohana come about?

Neema: I was on a trip through Europe during my last semester of university in 2018, and looking for ways to represent by buying African print clothes and shoes. That’s when I thought about having authentic, sexy swimsuits as well. I couldn’t find anyone in East Africa doing it and the idea was born. Now it’s more than that. According to the World Health Organisation, Africa has the highest deaths by drowning. The vision is to change that narrative and encourage Africans to swim with confidence.

What is the brand aesthetic?

Neema: We offer sexy, stylish and even modest swimwear that compliments a diverse range of body shapes and sizes. I want Ohana to make everyone feel empowered. When we started, I posted pictures of myself and other curvier women and there was backlash but customers could relate to it. They could see that we’re a brand that allows them to live their best lives.

As a black African creative, I’m eager for an African city become a fashion capital. What will it take for Nairobi to get there?

Neema: Black creatives are doing amazing stuff and raising the bar here but we lack the opportunities and funding. I’ve noticed that Lagos takes fashion seriously and that people there invest in their own brands, so the world is now coming to them. That’s what we need to do in Kenya; it has to start with us. It’s a matter of mindset and building a stronger support system.

In what ways has Creative DNA programme influenced your entrepreneurship?

Neema: The programme has opened my eyes to so many things. This year gave me a chance to rebranding Ohana so the insights and opportunities I’ve received have been amazing. I’m also grateful for the grant we received and all the connections I’ve made.

How have you coped with the pandemic?

Neema: Our product is mainly bought for travelling and is not a basic need. With all borders closed nobody was looking for swimwear so that hit our sales. However, this year hasn’t been about profit but rather survival. It gave me the opportunity to restructure and revaluate so that Ohana can develop. On a personal level, I learnt new things about myself, too. I began reading more and meditating. What I do affects my business, so I have to be right mentally and physically. I’m now more in control and unapologetic about everything that I do.

How would you describe your character?

Neema: My character is wild. I love adventure. I do a lot of hiking and outdoor activities such as skydiving and bungee jumping and I’m also a party person, like most Kenyans.

Skydiving! That’s brave.

Neema: The anticipation and looking down is terrifying but once you’re up, there’s no going back and it feels extraordinary. I always do these types of experiences only once. I’m not trying to test God. I’m also trying to do the seven wonders of the world - I’ve done three so far.

What do you think of the natural hair movement?

Neema: I love it! I grew up thinking that straightened hair was better but then I stopped relaxing my hair and the level of confidence I now feel makes me realise we shouldn’t have to be insecure about our hair because of the pressures of society. This generation is shifting and accepting the natural. The same goes for our skin tones, our lips… It’s all about self-love.

Where will we be in 2030?

Neema: Ohana will be a leading brand championing African swimwear. More young Kenyans will have moved into unconventional jobs. And hopefully, we will have better leaders in Kenya. People are starting to see our corrupt leaders for who they really are so I’m hopeful we’ll be ahead.

@vmxstudio